UK Advertising Agency Use FocusOPEN To Deliver Own Brand Digital Asset Management Services To Clients - And Fast.

The agency retained a large volume of original artwork and other media files on behalf of their clients and required a multi-brand media management system that would enable them to locate and securely share files with staff and client representatives. Having been approached by their clients to provide this service, the agency were reluctant to develop an enterprise DAM solution themselves and sought a reliable and cost effective software partner who would enable them to provide own brand DAM services to their clients – and fast.

The agency elected to use the Commercial Edition of FocusOPEN Digital Asset Manager as its multi-brand and white label features enabled them to provide a branded and fully featured DAM service quickly to all their clients from a single installation. Clients accessed their own secure and private brand portal, safely ring fenced from other clients' materials. The one-off licence fee, with unlimited users, assets and brands ensured that the agency were able to offer the service to all current and future clients without incurring any further software costs. In addition, our 'with or without' hosting policies enabled the agency to host the application with us until they had secured momentum with the services and elected to invest into a web server of their own. At this point, our professional services team assisted to install, configure and migrate data from our own host to their new server facilities. The agency continue to be supported by our Support team, even though the server is not our own.

Commercial Licence Key Facts:

• The Commercial Licence allows agencies to provide DAM services to their clients from the same core system. As this licence permits unlimited brands, users and assets, there is no need to purchase additional licenses for new clients, allowing your DAM services to grow with your business. (Read about Commercial Licence Terms and Conditions regarding resale and redistribution for further information.)


• The Commercial Licence provides full access to the source code and permits 'white labelling' enabling agencies to not only fully brand their DAM services, but to design and create new interfaces for each of their clients' service portals as required. (Read about white labelling and the source code modification policy of the Commercial Licence for further information.)


• As the Commercial Edition includes server deployment, one month hosting (optional) and one month support, agencies do not need in-house specialist technical knowledge to install and configure the system, allowing them to get up and running fast. Further, our fantastic On Demand deals mean that agencies do not have to procure heavy-duty hardware, SQL server licences or liase with other service providers to keep their DAM services running in the longer term. (Read about the set-up services and other items included with the FocusOPEN Commercial Edition for further information.)

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What's Next?

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